Mantras
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For all you business minded and entrepreneur folks, here is a few highlights of Guy Kawasaki's speech on advertising and marketing at Catalyst West. These are must haves/dos of every organism.
*make a meaning, not money
*make a mantra (mission statement)- 3 words simple and defining
(i.e.- Nike= authentic athletic performance)
*jump to next curve- always improve and be ahead of the game
*roll the d.i.c.e.e.- deep, intelligent, complete, elegance, emotive
*don't worry be crappy- just get it out there don't worry about it being perfect (remember macs first cpu)
*polarize people- know your audience and go after them
*let 100 flowers blossom- let all come and enjoy don't worry if they are not your target audience
*church baby churn- always evolve and improve your product
*unique and valuable is the key- what makes you different
*don't let the bozos ground you- don't listen to negative mess
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